Blake Lively landed Chanel and Leighton Meester‘s doing Vera Wang—but we’re surprised it’s taken the boys of Gossip Girl so long to get it on the promotional action.
Penn Badgley’s just finished shooting the latest H&M’s Fashion Against AIDS collection. He’s joined by a stellar cast including Shiloh Fernandez, Nikki Reed, Akon, Ginnifer Goodwin and Selma Blair.
The Swedish brands four-year-old initiative aims to raise awareness among youth about HIV and AIDS. The group of actors and singers model the entire unisex collection, which hits stores in the Divided department on April 26th.
Twenty-five percent of sales will be directly donated to various HIV/AIDS youth programs around the globe. H&M’s also partnered with Designers Against AIDS to execute the inspiring spring campaign with some of the most influential and recognizable faces in the worlds of music, film and television.