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2011-06-10 Giambattista Valli for Macy's...

2011-06-10 Giambattista Valli for Macy
Macy’s continues to up the fashion quotient in its Impulse contemporary department with a new designer collaboration with Giambattista Valli, according to sources.

The one-off collection is part of a four-designer initiative to bring more fashion excitement and younger customers to the Impulse department, which sells brands like BCBG Max Azria, Free People and Kensie, said sources.

Valli’s collection is slated to be in stores in November, following on the heels of Karl Lagerfeld’s designs for Impulse, which will be at 250 Macy’s stores and on Macys.com in September. The program kicked off with two British designers, Kinder Aggugini in February followed by Matthew Williamson in April. As for Valli’s involvement, a representative for Macy’s said, “We have not announced the next designer and do not comment on speculation.”

Source: WWD.

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